If you’ve got a cell-phone, you’re a movie producer, and if you’re on youtube,
you’re a television network all your own. Everybody’s publishing themselves
online now, and it’s just a matter of how dumb it is, if you want the massive
millions of hits. Whether they stay on the video is another matter. All we can
measure is the interest, not the effect.
Here’s a young girl with a camera and a hand-held beat-box, and very little
else in the way of assets.