What is “HASHMARKETING”?

It’s really very simple — it’s about finding a RELEVANT subject or thread on any social media platform, and hooking your wagon to the highest star, meaning the most obvious and loudest posting.

What you do is, you attach a commentary to it, along with a link to a purchase point. This used to be called “hijacking”, but is now considered a “deepening of the subject”.

The idea here is to stay on subject, appear relevant and to their point, and yet to strap your marketing buzzfeed onto a popular place, meaning that you take deliberate advantage of their traffic.

Hey, in this climate, you gotta do whatever it takes. Make sure you remember that as you go — it’ll keep you working when it gets real bad.

Badness comes in cycles, like everything else. You gotta learn to ride the swells and rest on the falls. Put the coin in the slot and ride the bumpy horsie. Continue reading →