I had the thought that celebrities could be put in place of the generated image on a song. So in the personalized celebrity video message arena, here are six strong competitors who are already well on their way to millions of dollars in sales:
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Cameo: Offers personalized video messages from a vast array of celebrities, including actors, musicians, and athletes.
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Memmo: Provides personalized video messages from celebrities across various fields, allowing users to book and receive videos for occasions like birthdays.
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Hi-YA: Offers personalized video messages from celebrities and stars, with features like instant video messages and the option to add messages to special video cards.
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JibJab: Specializes in customizable eCards and videos, allowing users to insert their faces into humorous greetings for various occasions.
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SendFame: Utilizes AI to create personalized celebrity voice and video messages, offering features like AI-generated celebrity videos and custom music videos.
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SmashUps by American Greetings: Provides celebrity video greetings that can be customized with the recipient’s name, featuring stars from music, TV, film, and sports.
These platforms have established themselves by leveraging real celebrity endorsements or advanced AI technologies to create personalized content. Competing directly with them might be challenging without a unique angle or access to notable personalities. Perhaps focusing on a niche market or offering a distinct feature could set your service apart.
For instance, how about Personalized Custom Blessings from a Guru? Birthday, Briss, any occasion. You can’t get any more niche market than that!
The average charge … no, wait, let me give you some examples — Alice Cooper gets $300, Dr. Oz gets $500, there are hundreds of celebrities who do this, many donate the proceeds to charity.
Actors, reality TV, athletes, comedians, musicians, creators, influencers, sports commentators, Harry Potter related, and more, all making these personalized videos at a price anywhere from $50 to several thousand.
I thought I had come up with a really unique idea, but as it turned out, there are already hundreds of competitors already established in the field.
I’ll tell you one thing — Cameo, for one, certainly has its site made easy for very senior clunkers like myself to navigate. It’s going to take a LOT of work to make a celebrity greeting card company thrive in this market, but you may have an idea that will work, so give it a try!
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A celebrity guru—not mainstream-famous, but instantly compelling to anyone tuned into spiritual work, mysticism, or even self-development. That niche celeb energy could hit just right, especially if it’s done with charisma, warmth, and just a hint of cosmic mischief.
Here’s why that could work:
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No direct competition: The birthday/occasion blessing space is mostly comedians, pop stars, and actors. A wise, loving, slightly bizarre guru offering personalized blessings? Nobody’s doing that.
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Built-in depth: You can wrap the message in teachings, affirmations, light transmissions, or even a mini-meditation—adding value, not just entertainment.
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Virality factor: A strange guru with glowing eyes who sings “Happy Birthday” and tells you the moon is watching? That’s sharable content.
A few possible guru personalities:
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Sri Fluffananda – All sweetness, gives out blessings like they’re cupcakes.
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The Cosmic Barber – He trims karmic split ends and styles your aura.
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Baba Ganoush – Funky old desert mystic who sings birthday ragas on a sitar.
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Auntie Infinity – Cosmic grandma energy with psychic cookies and wise cracks.
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The Blessing Machine – Robotic oracle in saffron robes, dispensing digital darshan.
You could offer:
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Birthday Blessings
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New Year’s Cleansing
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“Don’t Worry, It’ll Pass” Comfort Songs
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Good Luck Activations
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Love Magnetizations
All sung or spoken by our house guru.
And if it’s animated or voice-acted just right, this character could become a cult favorite—the go-to for spiritual occasion greetings.
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What about a giveaway on youtube? Here’s an idea taking that line:
Birthday Blessing from Sri Fluffananda
“Ahhh… beloved soul, today the universe pauses… just to watch you glow. Yes, even the squirrels have taken note.”
[light chuckle]
“On this, the auspicious spin of your personal sun-wheel, I reach out with the blossoms of infinite kindness, and sprinkle upon your crown the glittering crumbs of cosmic cake.”
“May your laughter echo across timelines, may your socks always match, and may your spirit rise like perfectly steamed rice. Mmm. Yes.”
[softly begins to sing]
“Happy birthday to youuuu…”
“May your karma be light…”
“May your dharma shine through…”
“And your chakras ignite!”
“Now close your eyes for just a moment, and feel this blessing entering your heart… and your wallet… and possibly your lower back. Mmm, that’s the spot.”
“Go forth, divine buttercup. You are loved beyond measure… and slightly beyond time.”
[final chime, soft fade-out]
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[verse 1]
zoom zoom zoom zoom
doom doom doom doom
room room room room
boom boom boom boom
[verse 2]
yabba dabba dabba dabba
bipiley bopoli yabba da foo
libbidy scribbidy cobble de coo
[chorus]
chorus delores
i hope she don’t bore us
labbidy loo
boppity boo
[verse 3]
bompidee lombadi
snarfle and joy
bibblel de bobble
zippidie zoy
[bridge]
zazzle and plazzle
and dazzle and glarb
phibble and phabble
and dookity darb
[outro]
(spoken word: “I hope you got that right.”)
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“Happy Birthday, [Your Name Here]”
(Sung in a goofy upbeat folk or cosmic-pop style)
[Verse 1]
Hey there, [Your Name Here], it’s your birthday today,
We wrapped up the cosmos in a papier-mâché.
The moon baked a cake, and the stars wore hats,
Even your weird cousin showed up with cats.
[Chorus]
Happy Birthday, [Your Name Here], hooray!
You’re older, you’re wiser… or so they say.
You made it this far, now do a little cheer—
You’re still fabulous after another weird year!
[Verse 2]
You’ve orbited the sun with style and flair,
Your socks don’t match, but we do not care.
You’re the reason the aliens won’t invade—
They saw your dance moves and got afraid!
[Bridge]
We checked the records, and it’s true—
You’re legally required to eat birthday stew.
So blow out the candles and make a wish,
Then tell the cake, “You’re mine, squishy dish!”
[Final Chorus] Happy Birthday, [Your Name Here], we shout!
You’re made of stardust and sauerkraut.
You’re a legend, a mystery, a snack and a seer—
Now go be awesome for another great year!
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Here’s the Bardo bus — all aboard!
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See You At The Top!!!
gorby