https://www.youtube.com/watch?v=ZpLuDcU-vvM&t=48s
Fear is Your Friend
Sure, there’s a remedy for fear — actually, several. One is to ignore the fear, just carry on as if that crippling debility wasn’t happening. Another way to deal with fear is to confront it. Still another method of handling fear is to overcome it.
I recommend none of the above. Fear is a wild animal, to be tamed but never civilized. There is really only one way to handle fear, and that is to thoroughly master it, make it yours, own it.
The best way to own something is to actually own it.
Oh, I know that sounds ridiculously self-evident, but it isn’t, and you mustn’t dismiss it with a toss of the head, especially if you have no neck.
That condition is not as rare as you might think. If you travel 1 mile over the speed limit anywhere even somewhat rural, and you’ll run into law officers, generally named “Bubba”, and they have no neck, as the Ghostbusters described the New York official. But what about fear???
How to Handle Fear
The simplest solution to fear is to actually handle fear, so get the Fear Orb and handle some fear.
Now after you’ve done that awhile, get hold of any of your youtube videos and go into the “edit” mode.
Take a look at the title. Is there any waste there? I’ll bet dollars to donuts that there is plenty of waste and that means work must be done.
Examine the wordage. Remember that every word in the title is potentially a KEYWORD, and if you insist on blowing your advantage by jamming in words like “in”, “and” “of” and “the” on the title, it’s your own fault.
Keywords don’t come cheap. You only get ten or fifteen keywords in the title of your youtube video, so don’t screw it up. Get smart.
Weaponize Your Videos
Before anyone’s going to look at your video, they’ll see the THUMBNAIL first, so it better be attractive. It needs to be something that causes someone to find out more, to inquire, to actually press the button and go to your designated page or item.
Okay, so how do you do that?
First of all, you need your BRANDED NAME in the field somewhere, so no one can easily pirate or hijack your graphic and your product or service along with it.
So you put your BRANDED NAME and possibly also your BRANDED IMAGE on the thumbnail somewhere.
Now you make it slightly different with your photo or with a song or talk title, or somesuch — it’ll eventually come to you how to do this.
Use Plenty of Barbs & Hooks!
You’ll need some clout with the eyeballs of your clients, so you’ll have to learn how to grab the attention with a graphic and some text, then you’ll have to learn how to make your text actually cause an action.
In short, you need to create powerful compelling text, along with powerful and compelling graphic images.
This is easiest learned as you go and, as any good cook will tell you, “The first pancake is a lump.”
It always is, and your first crude attempts at weaponizing your youtube videos with hashtags and hot links will be, well, crude.
It will look like shit, and not the good kind of shit, either.
Practice Makes Perfect!
Don’t you believe it. Mere practice, by itself, doesn’t allow for perfection. It’s when you take it all the way out, when you put some effort into it, and some care and attention goes into the whole thing, then, that’s when you can see a difference.
So the first level of effort is to have a video on youtube. The second level of effort is to describe it properly — which means “thoroughly social-media marketing armed” and ready to invite clients to pass its gateway to your promised land — in my case, that’d be http://www.brane-power.com, and that’s it, period, end of line, that’s all she wrote.
In short, there’s only one destination.
Now, there might be other channels on youtube where I’d take the client to a different website — that’d be true of any readings from my books, for instance. I’d take them to the Gateways Books & Tapes page that was most appropriate for the posting.
Everything has to be custom tailored, meaning that you have to really put some energy and passion into every single video you put out there.
Use Every Social Media Gimmick You’ve Got!
Don’t be afraid to use the social media tools to get your message out there — if you don’t blow your own horn, nobody else is going to, either, so get out there and blow your horn!
You may not remember a past life in which you were a baker, but during several historical periods, we used to blow our horns to signal that the bread was ready in the early morning.
I have a wonderful 17th century etching by Adrienne van Ostade which illustrates this point.
You want to make every video look different, but you want to BRAND the LOOK of your product, so don’t get too far afield from one video to the next.
Your name should be hashtagged in some way, but be careful doing that — you need to constantly dominate the hashtag in order to own it, and that takes daily effort, which you might not want to waste on small fry.
Don’t Sweat the Small Stuff!
I wouldn’t sweat any of it. Just do your job. First, get a decent thumbnail up, then get the hashtags working — only three of them, please — and be sure to put a handful of tags in the lower “tags” field, as well.
Then make sure your description has lots of RELEVANT keywords in it, and make certain that it’s a SHORT description — most of it disappears into the “more” field, so keep it short and sweet and to the point.
Make every effort to get people to like your video and to subscribe to your channel, but don’t go overboard doing it, with things that interrupt the video, like flashes and flags.
Do a profound job of this and you will be rewarded. Write down the stats your videos have now, meaning the number of views, and compare that with the number a month from now.
This will be particularly profound when you’ve had a video up for ten years or more, as have I — my provisional task is to repair the surroundings on some 4,000 youtube videos that I’ve put up over the past decade or so. I don’t like to do “just a little” of anything.
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See You At The Top!!!
gorby