https://www.youtube.com/watch?v=bFQ91ccVKss

Here’s how it works:

First of all, the client sees what? It’s gotta be the thumbnail, followed closely by the title of the video, enshrined in two lines or less, right below the thumbnail, which is supposed to entice the client to click into the video, and thus be exposed, albeit briefly, to several options including “Like”, “Comment”, “Watch Video”, “Subscribe” and possibly even give a click-through the hotlink to your web page, in this case “http://www.brane-power.com” and hopefully on to a full exploration of the website.

But … but … But what if the thumbnail IS the destination? Continue reading →