Having a retail space gives you immediate credibility with buyers, but it adds a tremendous amount of expense and personal commitment of time and energy to run one successfully. You need to have a real knack for working with people to go face-to-face like this. Online, it’s different. You HAVE no face, not really, just faceBOOK and a seller’s homepage, which is a sea of anonymity in a seemingly transparent envelope.
When you log onto eBay as a seller, it’s a different experience entirely than the one you had as an end-user buyer. As a buyer, you needed to know nothing — you had to depend on the seller to know what they had and what it’s worth, and mostly that was dead wrong, if you go back and look at it closely. Continue reading