With greeting cards, the price-points are low, really really low — so it’s all about how many cards you can sell per day. Alone, you can’t afford it. You need a sales crew, and they have to benefit as well — everybody has to win in this game; you have to win enough to make a living from this one source of income, your sales team has to win enough to support them, with some hope of themselves becoming a distributor, and the customer has to win, in the sense that they get a good feeling from helping, and they get a premium, a greeting card, in the bargain. In a game where everyone wins, the game tends to keep going on its own momentum. The idea is not to be an end-user or a salesman, but an organizer and fund-raiser, hopefully on the scale of Girl-Scout cookies and the March of Dimes. I know there are some folks resistant to this approach to work, but it does work wonders.

See You At The Top!!!

gorby