How to Get People to Buy Your Stuff

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We had up to 300 customers per day, just a fraction of our eBay exposure.

“How do I get people to buy my stuff???” I hear you ask. Actually, that’s almost the whole of the conversation these days, because marketing isn’t like it used to be, and to begin with, that’s the wrong question.

It isn’t “How do I get people to buy my stuff?”, it’s “How do I get people to just L@@K at my stuff???”, and that’s the hardest question to answer, especially when you’re talking about online sales and marketing.

Let’s say that you’ve just invented the greatest tag line ever invented. Let’s say the tag line is “Cut Your Food Budget by 90%!!!”, which is the ultimate Breakfast-Table Subject. Continue reading →

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I took the Mixed Media exhibition offline and fitted it out with a bunch of sorta 3D sculptures.

They look okay, at least for an introduction. There’s nothing like the personal experience personally experienced of going into the orb and walking around and under the sculpture, and in some cases, actually climbing it to the highest point — it is possible, when the sculpture is built correctly.

There are a number of sculptures in the grand hall exhibition orb, and they’re almost all at least somewhat climbable.

It’s really quite simple to achieve a 3D object effect, although it’s actually a “flattie” that turns with the viewer, but it does get the idea across. Continue reading →

Works on Paper

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Well, I’ve finally gotten up the works on paper gallery, with actual lithos and serigraphs offered for sale, mostly made in 1987, the lithos on one of our antique printing presses, the other created in silkscreen, also known as serigraphs.

The serigraphs used to sell very high, but I reduced the prices so that all the vintage prints would be at the same price, $375.00 retail.

Of course, you get a discount — a very big discount — allowing you to easily resell them at below retail, giving your customers an edge as well. Continue reading →

Basics of Online Art Sales

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Here’s the very basic basics about art sales — ready?

  • Title — the title is everything, and must contain three root words. Every word counts — put nothing in the title that doesn’t work for you, by which I mean attracts the views.
  • Drive — You can’t depend on casual random browsing to sell your product. You are trying to reach people with means, who can afford what you’re going to have to do to their home, so you need to get out there in social media and drive the customers to your doorstep — actually, right to the object itself. How to reach them is what you’re trying to learn right now.
  • Simplicity — It has to be easy for your customer, which means YOU do all the work, without complaint. Again, you need to train yourself to do ALL the steps to a sale, including follow-up and remarketing.
  • Story — Any and every experienced salesperson will tell you that it’s not the price, not the look — it’s the story. When you first start selling, you won’t get this idea for a while, even though you’ve heard it a million times, but for example, the Jazz Art has a story … I was the ONLY official IAJE artist for 15 years. Over the decades, my jazz backdrops have been used by every jazz great from Oscar Petersen to Wynton Marsalis, and there are equal stories, contained in full-color photo scrapbooks available to the public, about the Museum of Modern Art, Otis Art Institute, the Cedar Bar, and other important historical segments of the art world.
  • Authenticity — Every one of my works comes with complete documentation directly from me in my studio. All of my paintings have been photographed at least once, and many have photo evidence to prove that they are what they say they are.
  • Condition — All my works are stored correctly, and they are as fresh as the day they were painted, some of them as much as 60 years ago.
  • Market — My paintings have been on the secondary market for over 20 years, and the prices are well-supported, with many bonafide sales between $5,000 and $50,000.00.
  • Size — Very few artists paint in architectural sizes like 11 feet tall by 50 feet wide, but I do, and if there are a bunch of wealthy people living in homes with 22 feet of headroom, I have the art.
  • Celebrity — All of my Jazz Art pieces were used in performances behind almost all of the jazz greats of our time.
  • History — Your support makes it possible to give our support to jazz musicians all over the world.
  • Charity — Part of the sale price goes to the community.

The most important point is that you can’t stand on a street corner waiting for those wealthy clients to come along and buy your enormous canvas out there on the sidewalk. It just won’t happen that way. Continue reading →

How Much is it Worth???

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How much should you charge for your painted coin flips?

Depends. One measure is the value of your painting. The other main factor is the actual cost of the coin you’ve inserted in the flip — not what you originally paid, but today’s market for that coin in that grade.

Categorically, “pretty okay” coins are going to measure up more or less like this:

Continue reading →

Virtual Art, not Digital Art!

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What I produce is virtual art — housed within the context of a 3-D environment. While it is arguably digital, that’s not how it will become known in the future, and virtual art IS the wave of the future, particularly that art aimed specifically at the cellphone user.

Yes, your 22nd century art collection will be housed within your cellphone or on the cloud, and collectors will go to great lengths to achieve uniqueness.

I have a very sophisticated ten-key padded lockable flash drive, into which I intend to place my UNIQUE Virtual Fine Art, to insure its scarcity. Continue reading →

RESELLERS ALERT — GAINESBOROUGH ORIGINAL

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CARVED WOOD GILDED FRAME — gallery tagged $1250 in original museum exhibit frame.

This is priced for RESELLERS at only $650 in a fabulous frame — this is $250 BELOW COST. The provenance of the print is from legendary print dealer Pamela Hattay-Stratton and is unconditionally guaranteed to be in perfect condition and state. Absolutely amazing framing job, was on display in local museum — this is the only way to get an affordable Gainesborough!

I don’t happen to have a shot of the frame, but take my word for it, it’s a $600+ framing job, and worth every cent.

Artist: Sir Thomas Gainsborough (English, baptised 1727 – 1788)
Title: The Watering Place
Medium: Antique etching on thick laid paper after the original oil on canvas by master etcher Richard Samuel Chattock (British, 1825 – 1906).
Year: 1875
Signature: Signed in the plate.
Condition: Excellent
Dimensions: Image Size 7 1/2 x 9 1/2 inches.  This not a modern print. The impression was hand pulled from the copper plate more than 140 years ago. The strike is crisp and the lines are sharp. The original oil on canvas is housed in The National Gallery.

Extra Information:
A herd of cattle with two goats drinking at the side of a pool set in woods, the herdsman behind and a group resting at left, a cottage at the foot of a hill seen through the trees in the distance.

Artist Biography:
Thomas Gainsborough was an English portrait and landscape painter, draftsman and printmaker

. He surpassed his rival Sir Joshua Reynolds to become the dominant British portraitist of the second half of the 18th century. He painted quickly, and the works of his maturity are characterised by a light palette and easy strokes.

He preferred landscapes to portraits and, along with Wilson, is credited as the originator of the 18th-century British landscape school.

Gainsborough was a founding member of the Royal Academy.

You will not find a better fine art piece anywhere in the world, and it comes at a time when the art market and stock market are at an all-time high. BUY THIS TO TURN IT — sell it right off your wall!

The only thing you’ll have to do is educate your customer — who the hell is Gainesborough anyway, one of those Beatles guys?

See You At The Top!!!

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Original Art Scrapbooks

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Cedar Bar New York School celebrities showed up at my Cedar Bar Art Shows.

Depressed and discouraged?

Can’t find a way to make an honest living in Trumpland?

Nobody can. But you can turn your life around with a simple and basic understanding of the following Truth:

“It’s just as easy to make a million-dollar sale as it is to make a two-buck transaction.”

Hard to believe? For most folks, determined to be end-user suckers, it’s downright impossible to believe that it’s the same effort regardless of the money involved, but boy, is it ever true, and with a few simple $35,000 art sales under your belt, you’ll maybe come to believe.

It can take a lifetime to really learn that it isn’t the money, and most folks remain ignorant of this fact, and when they do happen to hear it, they simply don’t believe it, but it’s true, and some people have made millions knowing how to take advantage of this fact. Continue reading →

A Jazzy Show Catalogue of Renaissance & Modern Art

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JOAN MIRO — Original Mourlot Hand-Pulled Stone Lithograph printed on wove paper, it is the back cover of ” XXe Siecle #4″, published in 1954; edition size about 5,000, probably a few hundred circulating around nowadays, or far less, as a result of many of them falling into a permanent collection of a library, university or museum. A very rare original print with lots of early primitivism and strong paint strokes. The double “X” signifies the “twentieth century” aspect of the famous high-grade French art “magazine” of the Golden Age of Art. Condition is Extra-Fine.

Bidding Range: $950 – $1500

SIDE-NOTES: This is hard to find, and expensive to buy, with no hope of “fast turnover”. It may take years to sell a print in a gallery. There are  some XXe Siecle originals on eBay, and a lot of things that people THINK are XXe Siecle that are also there. Some prints are as low as $30 bucks or so, when the seller is unaware of the value of the print, and when the artist is not as well-collected, highly valued or among the “Big Name Artists” like Rembrandt, Renoir, Chagall, Miro, Picasso, and Matisse. It’s not a good idea to seek out bargains in the art market. You pay for what you get, and you get what you pay for. Continue reading →

Enamel Granulation — A New Technique — A New Art Form

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These are not granulation, but are paper arts enamels.

I think I just invented enamel granulation, at least in the New Age Material I’ve been using with what amounts to a cheese fondue dish combined with a professional hair dryer and a few common kitchen utensils — clearly, that’s where the paper enameling technology that I buy and use must have first spawned, and if you look at the products typical of the art form, you’ll be disappointed in the very ordinary kind of products — things that amount to “VANILLA” in any language, meaning that there is absolutely no exploitation of the Fine Art effects that can be brought out of the medium. Continue reading →