If you didn’t understand a word of that title — shit, gold or dope — you’re not alone. You have plenty of company in your fellow baby boomers, and you’d be totally lost in the Brave New World of social media and 21st century marketing, which is very social, if you get my meaning, but the sociality is 100% artificial, like the life.

In short, you don’t speak the language anymore, dude. You’re utterly clueless in a world of swiping thumbs and shorthand text-style speech. You don’t know how to cope with a world that’s all masked up and socially distanced.

So you need to hire somebody to help you get your stuff out there. You can’t do it with what you’ve always done. It don’t work no more, and Windows 10 is your enemy. Continue reading →