“How do I get people to buy my stuff???” I hear you ask. Actually, that’s almost the whole of the conversation these days, because marketing isn’t like it used to be, and to begin with, that’s the wrong question.

It isn’t “How do I get people to buy my stuff?”, it’s “How do I get people to just L@@K at my stuff???”, and that’s the hardest question to answer, especially when you’re talking about online sales and marketing.

Let’s say that you’ve just invented the greatest tag line ever invented. Let’s say the tag line is “Cut Your Food Budget by 90%!!!”, which is the ultimate Breakfast-Table Subject. Continue reading →